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Team Powderfinger--(left to right) Jessica Peterson (publicity), Dave Virr (college radio), DJ Shyne (college radio), David Avery (AAA radio), Winifred Chane (publicity), Eric Swenson (college radio)

Since being founded in October 1994, Powderfinger has come to be regarded as a top indie radio promoter and publicity firm with ties across North America.  Powderfinger has grown rapidly and experienced success with radio promotion, publicity, tour support, and music trade magazines.  Our strongest relationships, unsurprisingly, are with radio and press.  We have solid connections at over 500 college and AAA stations across the U.S. and Canada, and hundreds of press contacts.

David Avery
Before founding Powderfinger 10 years ago, David grew up with strong gospel & rock surroundings in a musical family. He earned a B.A. in music, did a year of music and philosophy studies at the University of Lancaster in England, got himself a M.M. in musicology from New England Conservatory, and spent two years in doctoral studies at CUNY before realizing that musicology types have no Elvis in their Pelvis…so he split. He was also a DJ for four years, engaged in artist management for two years, was Assistant Music Editor at Schwann Publications for two years, and AAA Columnist for CMJ New Music Report for over 4 years.

Winifred Chane
Since her graduation from Tufts University, head publicist Winifred Chane has done it all at Powderfinger. Starting as an intern, Winifred quickly became the head of college radio promotions, and then was promoted to take over the Publicity Department. Winifred has a broad music industry background including publicity, tour promotions, event planning, photography, and freelance writing. Having spent 5 years in Mexico City and one year in Madrid, Spain, Winifred is a well traveled, multi-lingual and multi-cultural. She also currently serves as Editor and Events Coordinator for Skope Magazine.

David Virr is a college radio veteran who has hosted the popular Britpop show "British Accents" for the past 5 years on WMFO and WERS, in addition to DJing various freeform and jazz programs. His promotions experience includes work in commercial radio promotions departments and field rep work for FilterMMM, among others.

Eric Swenson
After spending 18 years in lame upstate NY, I dove into Beantown as a music industry major at Northeastern University. Working at Powderfinger Promotions is my first big step into the music business, which will lead my to success as a famous rockstar. =)

Jessica Peterson
Jess's dreams of being the bassist for 80's new wave rockers, The Cars were crushed years ago. Since then, she's found comfort in the arms of Powderfinger Promotions, who taught her, " if you can't be good at
being famous, you might as well be good at promoting those who are."



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